Reports

Digital TV switchover: The impact of outreach Digital TV switchover: The impact of outreach 20 Jun 2014 - PDF - 333 KB We managed to directly engage more than 800,000 of the hardest-to-reach viewers with messages about the digital TV switchover, with hundreds of thousands more reached indirectly. Read about the impact of outreach on the digital TV switchover communications campaign.   Independent research into the effectiveness of our outreach model Independent research into the effectiveness of our outreach model 20 Jun 2014 - PDF - 317 KB i2 media research - part of Goldsmiths University - carried out an independent research evaluation of our outreach work and found that it has a strong impact on levels of awareness, confidence and knowledge amongst target groups of people. Read the evaluation report to find out more.   Get Connected, Get Online project report Get Connected, Get Online project report 20 Jun 2014 - PDF - 4.7 MB As more and more public services are moved online, being offline reinforces disadvantages. We designed and carried out an outreach programme to break down the initial barriers preventing older people and people on low incomes from going online. Download the report to read about the impact of this project on attitudes and behaviour around internet use.   Could outreach help you? Could outreach help you? 20 Jun 2014 - PDF - 824 KB Community outreach is an innovative approach to reaching and engaging target groups that works through trusted voices in the voluntary and community sector. Find out how outreach can help you communicate your messages to target groups, reach hard-to-engage audiences, and encourage behaviour and lifestyle change.