• Outreach Solutions celebrate 10 Years of delivering ‘campaigns worth talking about’
  • 4.8 million people across the UK have been helped, engaged and informed through the work of pioneering social enterprise Outreach Solutions
  • £11.9 million invested in 3rd Sector organisations


Derbyshire based social enterprise, Outreach Solutions, celebrates 10 years of delivering information campaigns of social value across the UK.

Their Tackling Fraud Together 2020 programme is the latest in a long line of information campaigns they have managed which reach into the heart of communities, making individuals more empowered and knowledgeable about issues that are important.

Formally known as Digital Outreach, the organisation was set up in 2007 as a joint venture to engage a number of target audiences with important messages around the Digital TV Switchover. It quickly became clear that the outreach model they had pioneered was highly effective in engaging audiences who are harder to reach and in encouraging individuals to take action.

Founder, Ian Agnew explains the model: “Outreach Solutions commission voluntary and community sector organisations to deliver messages and information which have a social value, through community groups, local networks and in-home services, and have to date provided the voluntary sector with a much needed £11.9 million of income. “

The model has since been successfully transferred to other industry sectors and topics, ranging from health awareness to caring for the environment.

Today, Outreach Solutions programmes include Tackling Fraud Together 2020 – an award winning fraud prevention campaign aimed at the over 55’s which is rolling out across the country with the help of CSR funding from Experian, as well as providing information around the 4G mobile rollout on behalf of at800, and working with Northern Ireland Water to help reduce blockages and inform individuals and businesses on measures on how to save water.

To date, Outreach Solutions have reached 1.2 million individuals directly, with research suggesting an indirect reach of 4.8 million based on people passing the messages on through word of mouth.

Sarah Jones, Chair Of Outreach Solutions said: “We are extremely proud of our record of improving people’s lives and making a lasting difference for clients and delivery partners we have worked with, and will continue to develop strong partnerships with those organisations who share our values.”


A selection of 10 social value campaigns which Outreach Solutions have delivered throughout the UK over the past decade.

  • Digital TV Switchover and Switchover Help Scheme, UK
  • Tackling Fraud Together 2020 – Nottinghamshire, Leicestershire, Glasgow
  • Love Food Hate Waste – Sheffield, Nottingham
  • Free Childcare for 2 Year Olds, Liverpool
  • The Silver Line Launch – Jersey
  • Don’t Wait Insulate – Northern Ireland Water
  • Digital Inclusion Workshops – Lincolnshire, Yorkshire
  • Breast Cancer Awareness – North Trent
  • Keep it Clear – Anglian Water
  • 4G Mobile Service Rollout – UK

Take a look at our top 10 favourite photos from the past decade



Word search and biscuits were just part of the training session which was held at Age UK Leicester Shire & Rutland offices in June. Outreach Solutions held the briefing session for Age UK and RCC (Leices tershire & Rutland) who will be delivering the fraud prevention campaign across the county.

Over a 6 month period Age UK Leicester Shire & Rutland and RCC will be making contact and working with a range of community groups and individuals to provide advice on how to SPOT fraudulent activity, and STOP it happening to them or people they know or care for.

Kris Ward from credit reference agency Experian, a major funder of the campaign, was on hand to provide information on how to prevent identity fraud, whilst Det Sgt Mark Tuttle from Leicestershire Police provided insight and information which will help the two delivery partners get the key messages across to the people of Leicestershire.

The campaign is primarily aimed  at those who are aged 55+ who are deemed more susceptible to fraudulent approaches. It will look at some of the most common scams this age group encounter, and advise what people can do to protect themselves from becoming a victim of one. They will also be providing advice on how to report a scam and how to access help and advice.

Some of the hints and tips that are provided include:

  • Never disclose security details to anyone
  • Never send money or pay fees to claim prizes or lottery winnings
  • Don’t be afraid to put the phone down to cold callers or to end the call with a brief “No, thank you”
  • Take your time and don’t be pressured into a commitment – ask questions or seek a second opinion from someone you trust
  • Stay in control, don’t panic, ask questions


And the familiar, yet often ignored …. If it seems too good to be true, it probably is!



For further information on the Tackling Fraud Together 2020 Programme, and how you can get involved, contact Outreach Solutions on 01457 869714 or visit

Partnership set to help 30,000 over 55s understand the dangers of fraud. Over 55s with credit cards, loans or savings are more likely to be targeted by criminals.


An awareness campaign has been launched to help Glaswegians over the age of 55 to tackle the increasing threat of fraud. The Outreach Solutions’ ‘Tackling Fraud’ campaign is expected to benefit over 30,000 people over the age of 55, by giving them free advice and support about the dangers of fraud. According to Experian, one in five (20%) people over 55 were affected by fraud last year, with Glasgow amongst the areas with the highest number of cases of identity fraud in Scotland1.


Glasgow Council for the Voluntary Sector (GCVS) has been appointed by Outreach Solutions to lead delivery of the campaign, which is funded by fraud and ID experts Experian. Over a six-month period, Glasgow CVS will work with a range of individuals and community groups to provide advice aimed at over 55’s on how to spot fraudulent activity and stop it happening to them, or people they know or care for.


Robert Smith from Outreach Solutions, said: “After the success of our award winning campaign in Nottinghamshire, which helped over 15,000 people, we are thrilled to be launching in Glasgow. Fraud seriously impacts the lives of many people which can cause financial difficulty, breakdown in family relationships and a decline in physical and mental health, particulary amongst older people. By helping people over the age of 55 understand common scams they are then able to take steps to protect themselves in the future.”


Phil Rance from Experian, said: “Our fraud analysis shows that criminals continue to target the elderly, particulary those with credit cards, loans and healthy amounts of savings. By working with Outreach Solutions we are able to use our expertise in fraud to help people become more vigilant about protecting their personal data and change lives for the better.”


Experian are now offering a free identity fraud monitoring tool that alerts you when you are at risk of fraud. The tool can help spot the problem early. Their Victims of Fraud team2 also offers dedicated support to anyone who discovers their identity has been stolen. During the course of 2016, the team helped over 11,000 people reclaim their identity and restore their credit rating.


Top tips to help people protect themselves from fraud:

  • Never give your bank card or PIN to anyone
  • Never send money or pay fees to claim prizes or lottery winnings
  • Don’t be afraid to put the phone down to cold callers or to end the call with a brief “No, thank you”
  • Take your time and don’t be pressured into a commitment – ask questions or seek a second opinion from someone you trust
  • Don’t call unfamiliar numbers or reply to unsolicited texts as these may charge at premium rates
  • If it seems too good to be true, it probably is.


Anyone who has been affected by fraud should report it to Action Fraud by calling 0300 123 2040, or visiting


If you work with or support people over 55 in Glasgow either through your work, as a carer, or if you run or attend a social group – you should get involved. The campaign, via a series of short talks, provides information to groups and individuals who will learn all the hints and tips about how to spot fraudulent activity and protect themselves from becoming a scammers next victim. For more information, contact Jo Speirs at Glasgow Council for the Voluntary Service (GCVS) on 0141 332 2444.

Outreach Solutions are proud to have been awarded the PCC’s Partnerships Award at Nottinghamshire Police’s Annual Awards ceremony.osl-pcc-award

Outreach Solutions ‘Tackling Fraud’ campaign was launched to help residents across Nottinghamshire tackle the threat of fraud by talking to them about some of the most common scams, how to spot them and who to report any suspected fraudulent activity to.

Caroline England, Business Development Director at Outreach Solutions said: It is important to us as a company that we work on projects of a social value and the anti-fraud campaign is something we have been working on to deliver for a long time. With the foresight of people like Paddy Tipping and other funding partners, this award is a recognition of all the people and organisations who have come together to protect the most vulnerable people in Nottinghamshire.

Outreach Solutions – specialists in delivering behaviour-change campaigns, appointed Nottinghamshire-based charities Age UK Nottingham & Nottinghamshire and Rural Community Action Nottinghamshire to deliver the campaign, which was joint funded by Nottinghamshire Office of the Police & Crime Commissioner, Experian, Nottingham City Council, and Cifas.

So far, this partnership has resulted in anti-fraud messages being given out at 190 community events, whilst a further 270 individuals have received one to one support within their own homes– in total, it is anticipated that nearly 12,000 older citizens across Nottinghamshire have so far benefitted from the campaign messages, making the individuals more resilient and empowered to reject fraud, and reducing the number of people becoming victims.

The Tackling Fraud campaign messages will continue to be delivered across the county until early next year and Outreach Solutions hope to engage new partnerships around the country to continue this important work.


It was announced that over 10,000 older citizens across Nottinghamshire have so far benefited from advice and support about how to spot and stop scams as the ‘Tackling Fraud in Nottinghamshire’ campaign was celebrated at The Council House on Tuesday.

Funders of the project and speakers from fraud protection agencies came together to showcase The Tackling Fraud campaign to share anti-fraud messages and discuss the impact that the campaign has made amongst older people across the county.

The showcase event, coordinated by behaviour-change specialists Outreach Solutions and sponsored by Nottingham City Council and Experian, saw private, public and third sector organisations join forces to tackle the threat of fraud to those aged over 55, who are often the most susceptible to becoming victims of scams.
Speakers from Nottinghamshire Police, Experian, Cifas and The Pensions Advisory Service joined Outreach Solutions’ Caroline England to inform the 100 strong audience of the impact the campaign has made and how the collaboration amongst private sector companies, local government bodies, fraud protection agencies and the voluntary and community sector working together will make Nottinghamshire citizens the most scam savvy in the country.

The Tackling Fraud campaign messages will continue to be delivered across the county by Age UK Nottingham and Nottinghamshire and Rural Community Action Nottinghamshire (RCAN), but more funding is required to keep the fraud messages alive.

Over the past 4 months, the two charities have visited over 150 social and community groups across the county to talk to them about some of the most common scams, how to spot them and who to report any suspected fraudulent activity to.

From knitting groups to neighbourhood watch meetings; from festivals to fun days; and from coffee mornings to craft meetings -members have been keen to learn and take part by sharing their own stories amongst friends and trusted group members.

The outreach campaign is already showing positive shifts in attitude and behaviour, with 58% of those asked stating that they were more at risk than they thought they were, and an increase from 44% to 73% disagreeing to the statement “I don’t really think about fraud or scams”, after hearing the key messages.

Unsolicited phone calls and mail are reported as being highly annoying and can very easily open people up to being defrauded. Some of the most common scams that are being spoken about amongst the peer groups are calls from people claiming they are from Microsoft calling to help fix their computer problem, and calls asking people for their bank details so they could set them up with protection from nuisance calls.

Outreach Solutions Head of Operations Robert Smith said: “With this event we wanted to show how a collaboration of public and private sector organisations and the voluntary and community sector has worked effectively together to protect the citizens against scams. I believe that because of this programme, the people of Nottinghamshire will become the most scam savvy in the country.

We believe this is just the start and are hoping that other counties around the UK will follow Nottinghamshire’s lead.”

Tackling Fraud in Nottinghamshire is funded by Experian, Nottingham City Council, Nottinghamshire Office of the Police & Crime Commissioner and Cifas and is supported by Nottinghamshire Police



Watch videos of Mary here


EXPERIAN – Phil Rance

CIFAS – Simon Dukes




				Health Social Care Team group photoOutreach Solutions are proud to have been involved in the 10 Cities LoveFoodHateWaste initiative to fight food waste in Sheffield and Nottingham. Thanks to everyone who took part! Be part of the movement visit and watch the celebratory video