The UK’s switch to digital TV was the biggest change to the way we watch television for a generation, extending Freeview channels to millions of homes for the first time. While most people found the process straightforward, some viewers were daunted by the change to this important part of their lives.
Digital UK and the BBC-run Switchover Help Scheme commissioned us to provide extra support for these audience groups, designing a set of outreach programmes that embedded information and advice deep into communities. This outreach played a key role in cascading consumer protection messages to some of the most vulnerable members of the community across the UK.
Our outreach work complemented the mainstream communications campaign by embedding training, funding and grants at local and grassroots levels, enabling the important trusted voices in our community to do what they do best – sharing essential public information, in familiar surroundings, with people who otherwise might not engage with the campaign.
Hear about the outreach programme in the words of our client, our partners in the community, and individuals who benefited from the work.
To find out more about this project, please visit our publications page, where you can download reports and leaflets about the impact of outreach on the mainstream communications campaign.
You can also read our case study.
For more information about Digital UK and the Switchover Help Scheme, click here.